Hello! 你好! Hola! I’m Lilian.
/ˈlɪli.ən/ —
I’m a data-driven and community-focused creative with a background in business operations, dedicated to creating lasting impact. I craft purposeful experiences by building communities and making information accessible.
I’ve created impactful experiences that capture widespread recognition and engagement. I have worked on event activations and community projects that have been featured in notable publications, such as Bloomberg CityLab, Fast Company, Forbes, San Francisco Chronicle, The New York Times, and The World Journal (世界日報).
Feel free to connect with me on LinkedIn.
Marketing Newsletters
Created engaging consumer-facing newsletters to highlight local businesses, share events, and humanize Downtown San Francisco.
Launch of Landing at Leidesdorff
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Downtown Street Jams
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Bastille on Belden 2023
Created social media assets and developed the event page
Drag Me Downtown
Led event coordination, created social media assets, and developed the event page to attract attendees and fundraise to benefit a local trans-centric nonprofit for Pride Month.
Let’s Glow SF 2022
Let’s Glow SF 2022
Created social media assets and developed the event page to recruit diverse local talent to participate in the largest holiday projection mapping festival in the United States.
AWARDS:
Let’s Glow SF 2021
Created and developed web pages to promote the largest light projection mapping attracting over 39,000 visitors from over 80 countries.
AWARDS:
IDA Award of Excellence 2022 for Let’s Glow SF
Mayor’s Certificate of Honor for Let’s Glow SF
Homebase App
SacHacks III Hackathon Winner: Best Entertaining Hack
Created an app, HomeBase, as a platform that fosters community by connecting people to resources and services. Community members support each other by exchanging donations, services, and volunteering.