Lilian's Portfolio

Hello! 你好! Hola! I’m Lilian.

/ˈlɪli.ən/ —

I’m a data-driven and community-driven creative with a background in business operations who crafts memorable experiences with a purpose. I make information accessible to cultivate inclusive systems and foster diverse communities. I create impactful experiences that capture widespread recognition and engagement.

I have worked on event activations and community projects that have been featured in notable publications such as Bloomberg CityLab, Fast Company, Forbes, San Francisco Chronicle, The New York Times, and The World Journal (世界日報).

I’m currently based out of San Francisco. Feel free to connect with me on LinkedIn.

 

SELECTED WORK

 

Marketing E-Newsletters

Produced engaging consumer-facing e-blasts to showcase Downtown San Francisco as a destination for all

 

Bastille on Belden 2023

Created social media assets and developed the event page

 
Drag Me Downtown Primary Logo

Drag Me Downtown 2023

Led event coordination, created social media assets, and developed the event page to attract attendees and fundraise to benefit a local trans-centric nonprofit for Pride Month

 
Promotional graphic poster for Let's Glow SF 2022, a free projection arts festival event hosted by the Downtown SF Partnership

Let’s Glow SF 2022

Created social media assets and developed the event page to recruit diverse local talent to participate in the largest holiday projection mapping festival in the United States

 
Let's Glow SF 2021 color logo

Let’s Glow SF 2021

Created and developed web pages for the largest holiday light projection mapping event in the United States

 
Annual meeting RSVP promotional graphic for the Downtown SF Partnership

Annual Meeting

Designed and developed the Annual Meeting event registration web page

 
Promotional graphic poster for Bands on Battery Bridge, a free live music activation series hosted by the Downtown SF Partnership

Bands on Battery Bridge

Developed the web page for a public music activation event series

 
Screenshot photo of login and home mockup screens for the HomeBase app

SacHacks: HomeBase App

HomeBase, a community-oriented app awarded Best Entertaining Hack

 
Image of the Cabbage app logo branding

Protothon: Cabbage App

Cabbage, an app that makes easy online deliveries for everyone